Ethics and Its Importance in E-Marketing - An Empirical Study

Abstract 

Ethics are important to any business, creating trust and customer confidence. Ethical judgments might be made across the entire scope of marketing activity, be it marketing research, market segmentation or in relation to marketing mix elements such as pricing or product policy. Applying good ethical standards to the online world is a direct reflection for any businesses. Ethics affects all aspects of the business. It affects a company’s brand image and subsequently how sales, marketing, and advertising principles are applied to the task of making a company profitable for the long run. Thus, this empirical study is an attempt to understand the importance of e-marketing and issues pertaining it like faulty scarcity, misleading advertisement, creation of artificial demand, social media traffic schemes etc. So, it is clear that ethics in e-marketing is an important factor which is 

    much talked about but is rarely followed.

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